Microsoft’s Pending Acquisition of LinkedIn: Possible Implications for Jobseekers
You may have seen in the news this week that Microsoft agreed to acquire LinkedIn for just over $26B. There are still a lot of questions to be asked and a lengthy regulatory review, but it’s not too early to take a look at a few possible implications of the deal.
Microsoft’s mission statement is “to empower every person and every organization on the planet to achieve more.” LinkedIn states that their goal is “to connect the world’s professionals to make them more productive and successful.” At their core, there appears to be a lot of compatibility between these two companies’ objectives. Integrating LinkedIn with other Microsoft solutions like Outlook, Cortana, and even Skype could open up a lot of intriguing possibilities, many of which could benefit jobseekers.
For instance, Microsoft could integrate LinkedIn with their personal assistant software, Cortana. In doing so, users could potentially link their social network to both their calendar and their email, which could in turn help users optimize their networking activities.
Conversely, LinkedIn may help Microsoft enhance existing products or develop new solutions. Over the years, LinkedIn has amassed a wealth of data on companies, organizations, and professionals from more than 430 million users. All of this information could give Microsoft valuable insights into emerging hiring and professional trends, which could be translated into new products for use by jobseekers or employers to optimize the job search and hiring process.
Additionally, while the LinkedIn platform already includes a newsfeed feature, Microsoft could integrate it with their products to facilitate a much more effective and robust solution. For example, details that a user notes within his Outlook calendar could automatically communicate relevant keywords/phrases to LinkedIn and allow the platform to tailor posts that appear in the user’s newsfeed. For jobseekers, this could help focus their newsfeeds on relevant jobs, industry news, etc.
With this pending acquisition, Microsoft has the opportunity to offer something unique to both enterprises and individual technology users. Improved communication, novel social media elements, new job search tools—the implications of this $26B acquisition could be major. Only time will tell how strategic this investment will be for both Microsoft and LinkedIn.